Increase Your Response with Multi-Step Marketing

(Excerpted from The PMS* Principles - Powerful Marketing Strategies to Grow Your Business by Heidi Richards)

"There is only one way to judge the effectiveness of a marketing piece, 
and that is by the number of responses you get.”  
- Heidi Richards -

Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own mailing list of prospects and customers.

You are able to send multiple mailings to those same people from which you have created your own mailing list. The key to multi-step marketing is following up with the prospects using an intensive direct mail campaign. How do you develop your multi-step marketing campaign? Follow these four simple steps... Read entire article.

Please visit: http://www.edenflorist.com/holidays.asp

Please visit www.EdenFlorist.com for your holiday gift-giving needs! We ship Around the World or Around the Corner!

 MarketTalk

"Hi Heidi, I used to receive your e-zine a few years ago. My computer broke down and lost all of my favorite bookmarked spots. I just came across one of the e-zine letters that I printed back then. Glad to have found your spot again. I have just opened up a store front (finally after 10 yrs) in Lake In The Hills, IL. So, all of my perserverance is finally paying off. I, too operated on a penny pocketbook. Well, looking forward to receiving your marketing advice again!" Joanne from Impressions Floral Design & Gifts

"Hello, My name is Richard Stevenson owner of blooming candies in Huntsville, AL. I recently received an e-mail from you in reference to your e-zine newsletter. I have seen other introductions to e-zines but none have come across to me as being real like yours. Great work!" Sincerely, Richard Stevenson, www.BloomingCandies.com.

"Heidi, Thank you so much for putting out such a wonderful newsletter!" Stacy Stern, CSEP, www.TheSpecialEventsGroup.com

Rose Marketing on a Daisy Budget – How to Grow Your Business Without Spending a Fortune by Heidi Richards ($19.95 – ISBN- 0-9745959-2-6) is “jam-packed full of easy to do marketing programs, valuable insights, real-life success stories and resources. In this book you will learn how to advertise for free, create win-win partnerships, become a magnet for referrals, and hit your target market with direct mail and grow your business without spending a fortune!  Now available at www.WUNPublications.com.

Have you always wanted to write a book, but didn’t know where to begin?  Do you live in South Florida?  If you do, then you MUST attend the First Annual Ultimate Day of Balance Conference and Expo on Saturday, October 23, 2004 at the Signature Grand in Davie.  Heidi Richards, author of 8 books, several e-books, tips booklets and more will share her experiences and show you how you too can be a published author. For more information, to register or to participate in the Marketplace Trade Show, call Erica Braun at 954-382-4325 or click here.

Heidi Richards specializes in “Helping Small Businesses Bloom™,” by sharing her insights and experiences in Leadership Development, Marketing and Strategic Planning not to mention, having FUN! Her experiences in "growing" successful businesses and community organizations give her a greater perspective on challenges that companies and organizations face today. She succinctly portrays her expertise through her seminars, retreats and books.

Heidi is a well-known Elan'trepreneur^TM (elan'trepreneur - a creative visionary, a business person others look to and emulate, one who mentors others in business). She is also a facilitator for retreats, Mistress of Ceremonies for organizations of all sizes, a mentor to several small business owners and a contributing writer to dozens of publications.  To learn more about Heidi visit www.HeidiRichards.com. 

Jennifer Obert has been the Marketing Manager (marketing goddess) for Eden Florist & Gift Baskets for more than four years.  Her duties include editing four newsletters produced by Heidi, maintaining three websites (www.EdenFlorist.com, www.HeidiRichards.com and www.WunPublications.com), promoting Eden Florist, working with the media, and representing Eden Florist and Heidi Richards in the community along with a myriad of administrative and public relations responsibilities.  In addition, Jennifer is the Executive Director of the Women’s ECommerce Association, International (www.WECAI.org) and an aesthetician running her own part-time business, Facials to You™.  Before working with Heidi, Jennifer was Marketing Manager for the Concert Association in Miami, FL, and worked as Assistant Marketing Manager for the Florida Philharmonic prior to that.

Are You Enjoying This Issue? If so, please pass it on to all of your friends and colleagues. Even better, send them to www.PetalsNCents.com to sign up and they will receive a FREE Report: 10 Red Hot Marketing Tips To Grow Your Business.

Our goal for 2004 is to double our readership. With your help we will reach our goals!

Keep those comments coming! I personally read and answer EVERY email I receive. Just email me at Heidi@PetalsNCents.com or reply to this email. I'll get back to you right away.

© 2001-2004 WUN Publications, Inc. is located at 7100 Pembroke Road, Miramar, Florida, 33023.  While we're certain that the information contained herein is tremendously interesting and valuable to the press and public, Congress now requires that we notify you that this message may be considered promotional material.

If you do not wish to receive future materials, you may reply to this message or call (954) 981-5515 to be removed.  Thank you.

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If you are receiving this issue as a forward and would like to get your own complimentary subscription, send an email with "Subscribe" in the subject line to Heidi@PetalsNCents.com. 

We will not distribute your email address to anyone. Period.

Heidi Richards, CPPM, CLL, Author of "Rose Marketing On A Daisy Budget," "South Florida Network Directory of Women's Business & Civic Organizations," "What's Your OccuPLAYtion™ 149 Ideas to Increase Job Satisfaction, Reduce Stress, and Get More Out of Your Work and Your Life," "Yes Is Only The Beginning," plus the Ezines "Self-Marketing News Ezine," "Creating A Legacy Nonprofit Ezine" "PetalsNCents Marketing Ezine," and "Ramblin' Rose by Eden Florist & Gift Baskets Ezine."