Petal$ n Cents Marketing News

"Helping Small Business Bloom"

MarketSmarts

MarketArt

MarketTime

MarketTalk

Resources

Contact Us


Inside This Issue
FEB/MARCH 2006
ISSN# 1537-
2227


MarketSmarts - Marketing Tips to Enhance your Business

MarketArt - Industry trends, news, and design tips

MarketTime - Traditional and Wacky Holidays to use to market your business!

MarketTalk - Readers' Questions, Comments and Ideas

Resources

Tell A Friend

Meet the Publisher

Meet the Editor

Contact Us



Order your copy of Rose Marketing on a Daisy Budget!


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Rates starting at only $35.00! 

Please contact Heidi for all rates and inquiries.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Petals n Cents Marketing News
"Helping Small Business Bloom"

"The ultimate resource - filled with inexpensive, tried and true ideas to market your floral or event business and increase your bottom-line."

About the Author Heidi Richards, AAF
Top 50 Women Changing the Internet for 2005
Broward County Women's Hall of FAME

 MarketSmarts

Business Networking Basics – 21 Tips to Success

In January, I conducted an online survey all about how people network.  So this month's issue is all about networking.  I am sharing two articles I recently wrote, this one on Business Networking Basics and Article Two on Virtual Networking. If you are interested in knowing the results of the survey, send me a message heidi@speakingwithspirit.com and I will send them to you.  In addition, we have a new survey on the topic of marketing, which you can read about in MarketTime (below).  In addition, the South Florida Chapter of WECAI.org is hosting a meeting on February 23 - a panel discussion with a Travel Agent, Business Coach and Therapist - I will be moderating.  To read more about it, click here, or visit: http://www.wecai.org/newsite/january_program.asp.

 "Relationship networking is about who you know and more importantly, who knows you.  Building the right network can open new doors to future success in your business." Heidi Richards

Effective networking is all about making connections and creating long lasting relationships with other business professionals.  Relationship networking is about who you know and more importantly, who knows you.  Building the right network can open new doors to future success in your business.  Here are 21 tips to help you build a strong network..

1.   Begin with the end in mind. When attending networking functions, define your objectives.  Determine what your goal(s) is/are for every event you attend.  After all, your time is valuable and having a goal makes the effort more crystallized in your mind.

2.   Develop a plan of action for how best to “work the room,” or meet people.  Put your plan in writing and you are more likely to stick with it.

3.   The handshake is important.  People judge one another based upon the “grip” of the hand.  If it is too firm, you may be perceived as overpowering or superior, if it is too weak, you may appear wishy-washy.  Practice with a family member or friend until you feel comfortable that yours is just right.

To read the rest of the article, click here or visit: http://www.speakingwithspirit.com/BusinessNetworkingBasics.asp

Virtual Networking – 7 Ideas for Making Connections Online and Developing a Loyal Following

"Virtual networking is a great way to meet people around the corner or around the world.  What better way to reach out and touch someone in the 21st Century than the Internet?"  Heidi Richards  

The Internet has brought about many opportunities for us to network without leaving our office or our home. In fact, almost any form of Internet presence can offer opportunities to network. And the goal of Virtual Networking is to “get noticed,” to meet people and to develop relationships on your own time and in your own space.

Look for groups where people you want to get to know “hang out.” You can start by searching in your favorite search engine (such as Google or Yahoo) for your professional affiliation or business expertise and you may find more resources than you will ever be able to review.  They can include associations, schools teaching your topic, online communities, competitors and colleagues, resource sites, job posting sites and publications. Here are a few other ideas for virtual networking sure to get you noticed: To read the rest of the article, click here or visit: http://www.speakingwithspirit.com/VirtualNetworking.asp

© 2006 - Heidi Richards is the author of Rose Marketing on a Daisy Budget – How to Grow Your Business Without Spending a Fortune and 8 other books. She can be reached at www.HeidiRichards.com.  You have permission to publish these articles electronically or in print, fr.ee of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. 

 

 MarketArt

Product reviews

SHEETS TO SHAPES - Floral craft has a new wondercutter plus which heats in less than 30 seconds and cuts Styrofoam up to 4 inches thick  Includes three templates and styrophoam – www.floralcraft.com

Bella Fiori Curling Machine clamps to any work table can be used to enhance a hand-tied bouquet and other works of floral art. – www.bellafioristi.com

Noble Naturals Salon Des Fluers soap are handmade of 100% pure natural increadients and can be imprinted in one color with your shop name and location – email sales@noblenaturals.com or visit www.noblenaturals.com to learn more.

Society of American Florists has two great forms which you can get by visiting www.safnow.org or calling their document on request line at 888-723-2000 to get them faxed to it.  They are: Design Cost Sheets, Dumpage Forms (Document #725) and Do’s and Don’ts of Donating (Document #726).

Market Trivia: Read in a recent issue of Create Magazine:

Did you know that memories of childhood are experienced by 765 of all consumers when they smell Crayola color pens? Did you know that 68% of all consumers in the UK associate the smell of a new car with positive memories? Did you know that Singapore Airlines have trademarked the smell inside their cabins?  It’s called Stefan Florida Waters and is sprayed on the hot towels you’re given before take-off and landing. Did you know that awareness of the Nokia tune is almost as high as the awareness of Intel-Inside tune -  However, Intel paid $350 million in 2004 to build and promote the tune – Nokia spent $0.

 MarketTime

Take our Marketing SURVEY and enter into our “drawing” for a complimentary book – Every week through the end of February, we will draw 3 new names to receive one of the following: "Rose Marketing on a Daisy Budget," "Elton John's Flowers," "Have More Fun," "Forbes Greatest Business Stories" and others.  To take the survey visit:   http://www.zoomerang.com/survey.zgi?p=WEB224WJXV8PP3

Did you know that February 6 is Pay a Compliment Day, February 8 is Laugh and Grow Rich Day and February 28 is Romance on a Budget Day?  In March we celebrate International Women's Day ( 8th), Telephone Day (10th) and Houdini Day (24th) - among others... 

For a complete calendar of holidays click here or visit: http://www.edenflorist.com/holidays.asp

 MarketTalk

Dear Heidi, I just finished your ezine article on " Developing Your Mission". It was great!. You gave me more insight to writing a mission statement based on the vision of the company. The article mentioned that you were an author, business owner and founder of Womens E-Commerce Association, Int'l. Tell me more about what you do? MaryAnn Cheyne

“Wow, Heidi offers a wealth of tips and info to help my small business resources work for me. Thanks Heidi!”  -Maria Bell, Maria Bell Images & Graphic Design, Canada

 Resources

Rose Marketing on a Daisy Budget – How to Grow Your Business Without Spending a Fortune by Heidi Richards ($19.95 – ISBN- 0-9745959-2-6) is “jam-packed full of easy-to-do marketing programs, valuable insights, real-life success stories and resources. In this book you will learn how to advertise for free, create win-win partnerships, become a magnet for referrals, and hit your target market with direct mail and grow your business without spending a fortune!  Now available at www.WUNPublications.com

According to Phil Kleweno, President and CEO of Teleflora, “Rose Marketing is simple, useful and practical. Heidi Richards provides innovative tips small business owners can implement today.”    

Welcome to Sierraflowerfinder.com… Sierra's online reference for everything you need to know about flowers. Sierra's commitment to bridging communication among all levels of the flower industry has resulted in this website, where we have gathered pictures of over 2500 varieties of flowers, regrouped them into 15 easy to search categories, and included grading, seasonal availability, and care & handling information. There are farm profiles, a What`s New section, and an Info Center with flower information bulletins ranging from roses to waxflowers.

 Meet the Publisher

Heidi Richards, is an award-winning Author/co-author of several books including "Rose Marketing On A Daisy Budget," “The PMS Principles” "South Florida Network Directory of Women's Business & Civic Organizations," "What's Your OccuPLAYtion? 149 Ideas to Increase Job Satisfaction, Reduce Stress, and Get More Out of Your Work and Your Life," "Yes Is Only The Beginning," and her latest, “Romance on a Budget; - 199 Cheap Thrills, Romantic Antics and Love-changing Experiences" as well as several ezines.

Heidi Richards specializes in “Helping Small Businesses Bloom™,” by sharing her insights and experiences in Leadership Development, Marketing, ECommerce and Relationships. To learn more about  her programs, visit: http://www.speakingwithspirit.com/ProgramTopics.asp.

Need a speaker for your next event?  Heidi is a professional speaker, a facilitator for retreats, Mistress of Ceremonies for organizations of all sizes, a mentor to several small business owners and a contributing writer to dozens of publications. To learn more about Heidi, visit www.HeidiRichards.com

 Meet the Editor

Suzannah Richards has been the General Manager for Eden Florist & Gift Baskets for more than three years. Her duties include editing five newsletters produced by Heidi, maintaining four websites (www.EdenFlorist.com, www.HeidiRichards.com, www.WECAI.org and www.WunPublications.com), training Eden Florist’s staff, inventory control and sales, along with a myriad of other management responsibilities. In addition, Suzannah is the Vice President, Treasurer, and Webgoddess for the Women's ECommerce Association International, Inc (www.WECAI.org) and a full-time student at Florida Atlantic University. She has been studying business and e-commerce for the past three years and works closely with several web developers in various capacities, learning and perfecting her craft.

 Tell A Friend

Are You Enjoying This Issue? If so, please pass it on to all of your friends and colleagues. Even better, send them to www.Self-MarketingNews.com to sign up and they will receive a FR€E Report: 10 Red Hot Marketing Tips To Grow Your Business. Our goal for 2006 is to double our readership. With your help we will reach our goals! 

Keep those comments coming! I personally read and answer EVERY e-mail I receive. Just e-mail me at
Heidi@Self-MarketingNews.com or reply to this e-mail. I'll get back to you right away.

 Contact Us

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